Amazing! Rukuku CDO’s Art Returns From International Space Station

Rukuku’s co-founder and Chief Design Officer, Oleg Tischenkov – also known in the art and design world as olegti, has just shared some heavenly news! His art has flown to space and come back to Earth after six months on the ISS. Here goes the story:

IMGP5484a Oleg draws a series of comics called “Cat”. He started the strip while he was working in Moscow, Russia. The “Cat” is amazingly popular in Russia: several heavy volumes of “Cat” comics have been published and invariably sold out. The English version of the strip is available as an iPad app “iCat”.


Exactly a year ago Oleg drew a strip about flying to space and mailed it to one of his fan friends in Moscow who liked it a lot. In fact, the friend passed the strip on to Sergey Ryazansky, a Russian cosmonaut who flew to the ISS last year, and served as a Flight Engineer on Expedition 37 and Expedition 38 before returning to Earth aboard the Soyuz on March 11, 2014. Sergey took the strip with him to space, and then brought it back with him in the Soyuz TMA-10M on March 11.

Oleg has received his strip back in the mail today! As far as everyone involved is concerned, this is the first hand-drawn original comic strip in the history of human kind that flew to space, resided on the International Space Station for six months, and returned back to Earth.  Congratulations, Oleg!

That officially makes Rukuku visual design truly heavenly and super highly technological. Sky is no longer the limit.


A truly amazing achievement!

Power Law at Play in Interface Design

Rukuku design work is progressing full steam. In the process, we have discovered that interface design can be driven by the Power Law.

In early 20th century Vilfredo Pareto noticed a particular quality about incomes—in different towns around Europe, across many centuries, regardless of political systems, geographical location or anything else, incomes were distributed on a curve:

The graph illustrates that roughly 80% of wealth belongs to about 20% of people. And the remaining 80% of people collectively own the remaining 20% of societal wealth. This 80/20 rule magically works in many areas of life.

We discovered that when people post pictures and attach tags to them, 80% of pictures have fewer than 10 tags. Furthermore, any type of tagging activity on the web seems to follow the Pareto Law and 10 tags is the tagging capacity that should satisfy most of the users.

We concluded that if there is a need to limit the number of tags that a user can make in a software interface, most of the people will be satisfied with about a dozen.